Material Engineering

Carbon fiber is an amazing material. Contrary to metals like steel or titanium, it actually behaves differently depending on how it's brought together. Thus, if you know what you're doing, you can actually determine the performance characteristics of the carbon based on the specific bike you want to produce. That kind of knowledge, however, isn't acquired overnight.

Through thousands of hours of R&D and advanced data analysis, our crew of engineers have perfected a proprietary computer model that allows us to determine how a particular carbon fiber lay-up will perform in "real life." Using this model, GURU is able to design fully customizable carbon bikes that optimize lateral stiffness-to-weight ratios without compromising vertical compliance.