Tech Focus

"Never in ANY triathlon have my legs felt so fresh after stepping off my bike to transition."

What does comfort have to do with going fast? Everything, actually. The better you feel on your bike, the longer you can sustain an aggressive position. The less your bike "beats you up," the more energy you'll have to push hard later on, whether it's for the end of a triathlon or for that interval training you have planned for tomorrow afternoon.

GURU's approach to designing bikes puts a premium on position sustainability – it's what we call comfort when we want to impress the techies. Over and above the ride-enhancing qualities of our custom fit platform, it's the way we make our frames that delivers superior comfort to the rider. Advanced, premium-quality materials are ‘slow-cooked’ by our in-house craftsmen to ensure the very best fit and finish in the industry. In the end, our unique capacity to integrate the latest technology into a custom platform results in an unparalleled ride quality, one that has become legendary in cycling circles. With a GURU bike, you will experience a silky smooth power that will have you looking forward to your next ride the instant you get off the saddle.

One last thing: remember to look at your cycle computer when determining how fast you're going. To quote Ian Buchanan (Fit Werx), one of the world's foremost authorities on cycling performance:

"How can a smoother and more vibration-damp frame feel slower but be faster? In much the same way that a luxury automobile can feel like it is going 60 mph when it is actually going 80 mph and a more basic automobile can feel like it is going 80 mph when it is actually going 60 mph. More refined and tuned technology simply puts less strain on the athlete, handles more predictably and is more confidence-inspiring at speed."

Conclusion: when it comes to cycling, it's better to be fast than to feel fast.